When the BNP Paribas tournament comes to town, everything is all about tennis.  For those seeking great tennis fashions, collectibles and gift items, one of the tournament favorites, CuteTennisStuff.com will return to the Coachella Valley with a Totally Tennis Pop Up Store. In conjunction with several other retailers familiar to tournament goers, the Pop Up Shop is located across from the Indian Wells Tennis Gardens, in the Washington Park shopping center in La Quinta.  Open only from March 1 through 20, from 9am to 9pm each day, CuteTennisStuff & Friends hopes to see both past, loyal customers, and new guests.  
“My business, CuteTennisStuff.com, has had a booth at the BNP Paribas Tournament for the past 7 years.  With the change this year, away from the smaller retailers, we needed to find a way to be available to our loyal customers,“ stated store owner, Jade Nordness.  “We are based in Georgia and the BNP Paribas is our only West Coast event of the year.  Over the years, we’ve formed great relationships with the Tournament fans, so we determined that a Pop Up Shop would allow us to showcase our products, along with several other key retailers, and still be a part of all the fun.  We all will certainly miss being on the grounds, but we are excited by the opportunity to have a bit more space and to still see our friends and customers here in the Valley.”
CuteTennisStuff & Friends will include merchandise from the ever-popular online store, CuteTennisStuff.Com and well as Expo Auctions, both based in Georgia, plus The Travel Laundry Co., Hi-Dow, Pat’s Gallery and Bobbi Activewear.  One of their most popular items will be the “Tournament Survival Kit,” which comes with sunscreen, seat cushion, water bottle, cooling fan, sports towel and more to survive the sun and heat during a day watching the action.  The Pop Up Shop is located at Washington Park Center in La Quinta, at 46-660 Washington Street, Suite 5, and offers a wide range of fun and unique souvenirs and gift items for the tennis lover. From tennis party supplies and captain’s gifts to tennis fashions, memorabilia, and art and even devices to alleviate tennis elbow, the shop will offer something for tennis enthusiasts of all ages, including pets.