“Love-themed Mickey Mouse backpacks. Pronoun pins. “Not a Phase” hoodies. “So gay for each other” greeting cards.
Every year, national brands cozy up to LGBTQ+ Americans with colorful merchandise for Pride Month. This June, those displays may not be as loud and proud.
“Especially during Pride season, most companies like ours are pretty busy working on Pride projects. I can tell you for myself, I have not been, and I think it’s across the board,” said Matt Skallerud, president of Pink Media, which helps brands reach the LGBTQ+ demographic.
Mainstream brands used to brush off anti-LGBTQ+ sentiment. That changed last year when conservatives organized boycotts online that slashed sales…”
