Desert Magazine, Pocial and El Paseo Jewelers announce Celebrate CV, a Coachella Valley community event, featuring a live performance by Grammy nominated artist Jordin Sparks. The inaugural event takes place on Friday, December 30th from 5 p.m. to 9 p.m. at The Gardens on El Paseo in Palm Desert, California on El Paseo between Larkspur Lane and San Pablo Avenue. All retail stores and restaurants in the area will remain open and operate their normal business hours. The event benefits the YMCA of the Desert and all ages are welcome to attend the community event. 

“I’m excited that we are working with Pocial and El Paseo Jewelers to bring this incredible event to the Palm Desert community,” said Thomas Niva, VP Sales, Desert Sun and Publisher of Desert Magazine.  “This is the perfect way to end the year by bringing the community together for fun, entertainment and philanthropy.” 

The event will kick off with a ribbon cutting ceremony and an official raising of the New Year’s Eve Diamond Ball, brought to you by El Paseo Jewelers. Admission is free, and attendees can expect booths showcasing local businesses, family-friendly activities with games as well as food and beverages.

Live musical performances are planned throughout the event, culminating with a performance by Grammy nominated artist Jordin Sparks performing on the Hotel Paseo stage. There will also be a VIP event held at the Hotel Paseo for community sponsors and catered by their on-site restaurant, Larkspur Grill. Please visit for more information on how to participate in the event.

The Diamond Ball drop will take place on New Year’s Eve at Acrisure Arena

“We’ve been serving the Coachella Valley community since 1998 and we love participating in events that bring our amazing community together,” said Raju Mehta from El Paseo Jewelers. “Come join us for a special evening that benefits the YMCA of the Desert.” 

For event updates, schedule of events or to become an inaugural business sponsor, please visit