Palm Springs Cannabis Film Festival and Summit (PSCannafest) announces Lori Ajax, Chief of California Bureau of Cannabis Control as our keynote speaker.


State legalization hasn’t bought simplicity. New rules and regulations have made the business of cannabis, and its recreational use, a complicated and often contradictory process that by any standard is proving difficult to navigate. That’s why we’ve gone straight to the top. Lori Ajax is the highest ranking government official responsible for developing the legal infrastructure, licensing, taxation, and process which supports the state-wide legalization of cannabis. From the emerging big business entrepreneurs to the senior citizen wanting to alleviate arthritis pain, her work impacts us all.


Lori’s style is collaboration and involvement, informing the public and the industry about California regulation. Business and community engagement are key to doing this right. In speaking with the LA Times she voiced her concern, “A lot of them have never dealt with the state before. We want to encourage people that this is the best for California, to come out of the shadows and be licensed.”


Join Chief Ajax opening night, for the business case, and her keynote address alongside these other state agencies: California Department of Food and Agriculture, California Fish and Game Department, and the California Public Health Department.


PSCannafest tickets are now on sale for all events.