Desert Cancer Foundation has announced the 15th Annual Paint El Paseo Pink will take place October 9, 2021, 8 a.m., returning to El Paseo for an in-person event this year. The walk, taking place during Breast Cancer Awareness Month, will be the first major event held on El Paseo since the pandemic began. Registration for the breast cancer awareness walk is available beginning July 1, 2021, at
The procession will begin and end at The Gardens on El Paseo, with an approximate two-mile round trip. El Paseo will be closed to vehicles from Portola to Highway 74 to accommodate walkers, beginning at 7 a.m. until 10:30 a.m. The walk is supported by over 1,500 attendees each year, with participants of all ages, and includes furry, four-legged friends.
Kicking off with an inspirational ceremony at 8 a.m., there will be photo opportunities, and welcoming remarks from City of Palm Desert council members. Everyone is encouraged to wear pink in support of breast cancer awareness, to celebrate and honor cancer survivors, including those currently in the midst of their cancer battle, and to remember those whose journey was cut short by cancer.
“Due to the pandemic restrictions for large event gatherings in 2020, last year’s walk was a virtual one across the Valley, which was well-received and well supported, but we are so excited to be able to all walk together in 2021 for this beloved cancer walk that so many people look forward to every year,” said Desert Cancer Foundation Executive Director, Eevet Edens. “There is so much energy, emotion, and group comradery for this walk each year, and we hope to make this 15th anniversary especially memorable with our return to El Paseo!”
Preregistration is $35 and includes a pink commemorative T-shirt. In addition to individual registration, groups can form an official team online, encourage others to join them, and track their team progress on the event website. All proceeds directly benefit Desert Cancer Foundation’s Patient Assistance Programs, providing financial support for cancer screening, diagnosis and treatment for local residents of the Coachella Valley and surrounding communities.
The Presenting Pink Diamond Sponsor of Paint El Paseo Pink is Eisenhower Lucy Curci Cancer Center; Pink Ribbon of Hope Sponsors are The Auen Foundation, El Paseo Jewelers, General Air Conditioning & Plumbing; Pink Heart Sponsors are Desert Regional Medical Center, Desert Oasis Healthcare, City of Palm Desert; Think Pink Sponsors are JSP Toolbox, Southern California Gas, Walter Clark Legal Group, and CV Strategies; in-kind sponsors include Alpha Media Group, NBC Palm Springs and Entravision, and Signarama. We are grateful to each and every one of our sponsors who ensure the event is successful.
For information about registration, pink ribbon signs, sponsorship opportunities and other ways to support the Paint El Paseo Pink event, contact Eevet Edens at Desert Cancer Foundation at 760-773-6554, or email