“The Riviera Resort & Spa Palm Springs has been a symbol of glamor, entertainment and opulence since its inception in 1959. Originally designed by architect Irwin Schuman, the Riviera was an embodiment of midcentury optimism and modernism. It quickly became a cherished retreat for the stars of Hollywood’s Golden Age and stood as a testament to the enduring allure of Palm Springs.
Now, in a significant shift for this iconic property, Welcome Group Inc. has acquired the property, which transitioned to Margaritaville Resort Palm Springs in 2020 and has plans to return the storied hotel to its original name. This rebranding, set to begin this fall, not only revives the resort’s rich history but also ushers in a modernized experience that merges classic Palm Springs charm with contemporary luxury…”
[Read the full article at localemagazine.com]