In a major bit of Coachella Valley media news, local LGBTQ media entrepreneur Brad Fuhr has purchased KQPS 103.1 Radio, known in the market as “Channel Q.” The acquisition, which follows Fuhr’s purchase of KGAY Radio in August 2021, expands Brad’s local landscape which began 10 years ago with the wildly successful Gay Desert Guide and digital agency OMGPSP. On Monday, March 6, KGAY and 103.1 FM will begin simulcasting for a brief period, with new programming on the former “Channel Q” commencing Wednesday, March 8.
“Be careful what you wish for,” laughed Fuhr, known to legions of friends, colleagues and fans as a major voice for the LGBTQ+ community and allies in the Coachella Valley. “I’ve wanted for some time to expand and diversify the reach of our current properties to benefit listeners and advertisers. The deal with Audacy is a win, win, win for local media and for consumers.” Under the KGAY PSP Corp umbrella, the new entity will be organized as a California public benefit corporation or “B” Corp. Such companies put purpose over profit with examples like Ben & Jerry’s and Patagonia. The new offerings will allow Fuhr to provide multiple programming streams including the well-known and popular KGAYPalmSprings.com and 106.5 FM music channel with the new 103.1 FM.
A new format will hit the airwaves at 103.1 FM on Wednesday, March 8th. Fuhr would not reveal the format in advance, but alluded to his love of memorable music from decades past as a hint. While programming will not be LGBTQ-specific, Fuhr believes that it will strike a chord with all audiences.
Fuhr came to Palm Springs in 2013 to start GayDesertGuide.LGBT.
Recognizing the decline of “gay” print media, he created the website to bring locals and visitors alike content including a wide-reaching events calendar, LGBTQ+ business directory, news and a weekly email newsletter. He expanded with a digital marketing agency, OMGPSP, in 2015.