The Palm Springs Cultural Center’s popular Certified Farmers’ Markets will have a new indoor Summer market this year, thanks to the the City of Palm Desert and Westfield Mall Palm Desert. The new market, located inside Westfield Mall, will open on Sunday June 4th from 9am to 1:30pm with a Grand Opening celebration, complete with special entertainment, activities for families and kids, and a special SWAG Bag give-away to the first 100 customers.
“We have always hoped to be able to expand our Summer Market Program to include a second location,” said Paul Palodichuk, General Manager of the Cultural Center’s Certified Farmers’ Market program. “But until now, we really didn’t have a viable indoor location for another market, and during Summer, the market really has to be located indoors. When the option of having the market inside Westfield Mall in Palm Desert was presented to us, we jumped at the chance.”
The valley’s other Summer Market returns to the Palm Springs Pavilion on Saturday, June 3rd, from 8am to 12:30pm. Both markets will feature a variety of California Farmers and Value Added Vendors who will be selling fresh Summer fruits, vegetables, meats, eggs, cheeses, honey, organic coffee, flowers, rugelah, prepared foods, soups, herb-infused chocolates, soaps, and more! They will also include music by local musicians, food demonstrations, and a variety of special events each week. Verified customers will be able to use SNAP/EBT cards, and be able to take advantage of a Federal Grant Market Match Incentive up to $10 extra dollars per week (per verified customer who spends $10 on EBT). WIC Mothers, WIC and Senior Farmers Nutrition Market Program coupons will also be honored at the markets, and a match program of up to $10 for verified customers who spend $10 at CFM will be available.
“Some people have asked us why there is a difference in the hours (8am to 12:30pm in Palm Springs versus 9am to 1:30pm in Palm Desert),” Palodichuk continued. “We felt that starting an hour later on Sundays gave people more flexibility, and we wanted to cross over into regular mall hours a bit.”
The Summer Certified Farmers’ Markets are sponsored by the Palm Springs Cultural Center, the City of Palm Springs, the City of Palm Desert, Desert Regional Medical Center, Westfield Palm Desert, and by friends, fans and customers throughout the Coachella Valley. They are also made possible by the California Certified Farmers’ Market program – a State cultural initiative that allows California farmers to sell their products directly to neighboring communities. The program benefits both the agricultural community and consumers by providing direct access to fresh, high quality produce, and by providing California residents with opportunities to meet farmers and learn how their food supply is actually produced.
Certified Farmers’ Markets also allow smaller farmers, and many family farms, to market their products directly to consumers without the added expenses of commercial preparation. This increases their net income and makes it possible for them to stay in business. There are approximately 800 certified farmers’ markets and approximately 2,500 certified producers in the State of California. Of these markets, 50% are year-round markets. The Palm Springs Cultural Center operates three seasonal markets from October through May (Saturdays in Palm Springs, Sundays in La Quinta and Wednesdays in Palm Desert) in addition to its two Summer Markets.
For more information on the Coachella Valley Certified Farmers’ Markets, visit certifiedfarmersmarkets.org.