Sonoma County Pride

June 5–7, 2026

Sonoma County Pride is proud to announce our 2026 theme: Pride & True — Advance, Advocate, Act Up.

In a year marked by renewed national debates over LGBTQIA+ rights, identity, healthcare, and education, Sonoma County Pride is choosing clarity over reaction. Our community is not hypothetical. Our families are not political theory. Our history is not negotiable.

Pride began as protest, but it has always been rooted in truth — the truth of lived experience, visibility, community, and resistance. Pride & True is not a defensive posture. It is a declaration that our lives, our stories, and our presence in Sonoma County will not be erased or rewritten.

The 2026 theme carries three calls to action:

Act Up. This phrase honors the legacy of ACT UP and the activists of the AIDS crisis who demanded dignity when silence was costing lives. Acting up today means refusing erasure, organizing when necessary, and embracing joy as resistance.

Advance. Progress is not permanent. Rights secured in one generation can be challenged in the next. Advancement requires civic engagement, visibility, and leadership.

Advocate. Advocacy is responsibility. Sonoma County Pride remains committed to amplifying the voices of youth, elders, trans individuals, queer families, and those who cannot safely advocate for themselves.