Under the artistic direction of Ron Celona, CVRep produces a thought-provoking theatre of substance. Bruce Fessier of The Desert Sun called CVRep, “the missing piece in the desert’s cultural tapestry.” CVRep is an educational, dramatic, and musical theatre organization whose mission is to present innovative professional productions and outreach programs that enrich, enhance and impact the quality of life for residents and visitors in the Coachella Valley. CVRep is a 501(c)3 nonprofit corporation, Tax ID# 95-4304295.