“We here at the Independent debated postponing our annual Best of Coachella Valley readers’ poll this year.
“Why? Well, COVID-19 has rocked the Coachella Valley—and a fair number of the businesses and organizations that are often winners and finalists in the Best of Coachella Valley are either closed or severely limited due to the pandemic. To put it mildly: It’s been a tough year.
“There’s also a financial aspect. To be frank, this issue is normally a money-maker—something that helps fund our operations during the leaner times of the year. This year, we predicted—correctly—that we’d see a marked decrease in revenue for this Best of Coachella Valley issue, and wondered whether it was worth doing, given the amount of time, energy and money we put into it.
“However, the more we thought about things, the more it became apparent: Postponing the Best of Coachella Valley poll would be a terrible idea—as there’s never been a more important time to shine a light on the valley’s best businesses, individuals and organizations, precisely because so many of us are struggling right now.
“We also feel an obligation to present the Best of Coachella Valley as an antidote, of sorts, to the other publications’ “Best Of” polls—which sometimes have, well, odd results. For our Best of Coachella Valley poll, we ask each reader to vote only once per round, because our goal is to come up with a slate of truly excellent finalists and winners. The other polls have no such prohibition, because the goal of those polls is not to get a great slate of finalists and winners—the goal is for the publications to get as much web traffic as possible from readers visiting their websites over and over again to vote.
“To the many, many readers out there who voted this year: Thank you. And to the winners and finalists whose names appear in the following pages: Congratulations, and thank you helping make the Coachella Valley such an amazing place to live.
“Welcome, everyone, to the Best of Coachella Valley 2020-2021.
“—Jimmy Boegle, firstname.lastname@example.org”