C4 Communication Logo SquareThere are plenty of reasons for businesses to provide access to qualified interpreting services.

First, it’s good for business.
Making sure your patient understands medical instructions, ensuring that your employees know how you are evaluating their job performance and are able to reach their full potential, reaching more potential customers to enjoy the live music or drag show you are hosting are all vital benefits to using a sign language interpreter to communicate with deaf individuals. Also, many businesses are able to receive federal tax credits for expenses related to using a sign language interpreter.

Secondly, it’s the right thing to do.
Communication equality is a basic human right. Deaf people must have access to the same information that hearing people have. Providing a qualified interpreter means deaf people can fully participate in their own lives and in the life of the greater community as a whole.

It’s the right thing to do.
The Coachella Valley prides itself on being a place which promotes equity. This is just one more way we can do just that.

The landmark Americans with Disabilities Act (ADA), passed in 1990, requires businesses that serve the public and government agencies to provide qualified sign language interpreters for most situations. The best way to ensure quality is to rely on the professional team at C4 Communication ASL Interpreting Services.

Here are some questions we are often asked:

Will the interpreter be a distraction?
At the beginning of any interpreted event, it is natural for people to watch the interpreter. However, this doesn’t seem to impact attention to the speaker and subsides very quickly. Sometimes, ASL Interpreters actually add value to the experience for everyone, not just the D/deaf. 

Why can’t they just read lips or read notes?
Relying on lip reading or notetaking is often not an effective means of communication. Very little of English phonetics are visible on the lips and face. Because of the striking differences between English and Sign Language, the use of writing as a means of communication would be equivalent to writing English to a hearing individual who is not a fluent English speaker; it just wouldn’t work.

Do I really need to provide interpreters?
In most cases businesses serving the public are obligated to provide an interpreter as an accommodation to D/deaf customers. However, to find out your particular situation you may contact the ADA hotline provided by the United States Department of Justice at: 1-800-514-0301. It’s always best to remember that providing equal access to your services is just the right thing to do and is an excellent business practice. 

C4 Communication ASL Interpreting Service is a member of the Gay Desert Guide, LGBT Community Center of the Desert, Registry of Interpreters for the Deaf, California Healthcare Interpreters Association, Certification Commission of Healthcare Interpreters, and the Rancho Mirage Chamber of Commerce. Our Interpreters are protected by Error and Omission Insurance. We offer Interpreters with a wide range of skills to provide the right Interpreter for your situation. 

We are locally and Gay-owned. 

Kind Regards,

Christopher & Carlos Cardona
C4 Communication ASL Interpreting Service