The 2018 BNP Paribas Open – held March 5-18 at the Indian Wells Tennis Garden – has unveiled a portfolio of new digital experiences to bring fans closer to the action in Tennis Paradise than ever before.
The BNP Paribas Open launched a brand-new digital web experience ahead of this year’s event, which serves as the epicenter for tournament information, ticket purchasing, venue details, match statistics and more. The re-branded website features an aesthetic makeover that utilizes video and imagery to illustrate the experience of Tennis Paradise at the Indian Wells Tennis Garden. New features include a revamped Score Center to provide ball-by-ball coverage of ongoing action for all matches in progress; a Ticket Concierge that suggests ticketing options based on personal preferences; a comprehensive, year-by-year timeline of the tournament since 1976, and more.
“Ahead of this year’s event, we were focused on bringing our digital experiences in line with the rest of our brand and truly bringing the essence of Tennis Paradise to life for fans around the world,” said Philippe Dore, Media and Marketing Director of the BNP Paribas Open. “We are fortunate to work with talented partners who have helped to execute on our vision in a way that we truly think will resonate with fans and will allow them to engage with the tournament and venue better than ever before.”
Rain Digital was tapped as the agency for the new website design and development, while the mobile app was built in collaboration with YinzCam, a leading software and mobile app developer which has launched more than 160 apps for sports teams, leagues, venues and events around the world.
To purchase tickets to the 2018 BNP Paribas Open, visit www.bnpparibasopen.com or call the Box Office at 800-999-1585.