“Hear that? It’s the sound of festival season on your doorstep. For the music-obsessed, there’s no better way to jam than with thousands of like-minded fans in the open air. But at some point, music festivals became as notorious for the wacky style of their attendees as the lineup of performers. In other words, these wild and wonderful gatherings oftentimes double as an arena of, let’s say, questionable festival outfit choices. But, do not despair if you managed to nab tickets to Coachella this April, Bonnaroo in June or Lollapalooza. Instead, seize this perfect opportunity to learn from the faux pas of other dudes and elevate your festival style this season…”

Coachella Menswear 2023

[Read the full article at observer.com]