The Coachella Valley is gearing up for its most significant philanthropic event of the year: CV Giving Day. On Tuesday, March 3, 2026, residents, local businesses, and nonprofits will join forces for a 24-hour online giving marathon designed to strengthen the heart of the desert community.
Presented by California Bank & Trust (CB&T) and the Desert Community Foundation, CV Giving Day is more than just a fundraiser; it is a movement. By centralizing donations through a single platform, the event shines a spotlight on the diverse range of organizations—from human services to the arts—that make the Coachella Valley thrive.
The Power of Community Giving
While the official event takes place on March 3, the spirit of generosity is already in motion. Early giving is currently underway, allowing donors to browse cvgivingday.org and contribute to their favorite causes ahead of time. These early contributions help nonprofits build vital momentum and ensure every dollar counts toward the event’s ambitious fundraising totals and prize challenges.
With over $100,000 in prize money on the line, every single donation has the potential to go further. These incentive prizes are awarded to nonprofits based on various community challenges, making every gift—regardless of size—a crucial part of the mission.
“CV Giving Day creates a shared moment for that work to be seen and supported,” says Mary Panesar, Executive Director of the Desert Community Foundation. “It’s about reminding ourselves that the strength of the Coachella Valley comes from the people who show up for one another.”
How You Can Get Involved
Participating in CV Giving Day is designed to be simple, digital, and impactful:
- Discover a Cause: Visit cvgivingday.org and use the “Find Your Cause” tool to explore dozens of local nonprofits.
- Give with Ease: You can support multiple organizations in a single, secure transaction.
- Double Your Impact: Check with your employer to see if they offer gift matching for your donation.
- Spread the Word: Use your social media presence to inspire friends and family to join the movement.
Investing in the Desert
California Bank & Trust’s headline sponsorship of CV Giving Day is a reflection of its deep-rooted commitment to the region. As the Official Bank of the Coachella Valley Firebirds and a supporter of signature events like Fashion Week El Paseo, CB&T continues to invest in the culture and people of the desert.
As Leticia De Lara, CEO of the Regional Access Project Foundation, notes: “While CV Giving Day may seem like a single day, it actually fuels year-round support—ensuring your generosity creates lasting positive change.”