“A brunchtime favorite since it opened on El Paseo in Palm Desert a decade ago, Wilma & Frieda continues to attract patrons with a menu of “childhood favorites with a grown-up flavor profile,” shares co-owner Kelly McFall, who conceptualized the elevated eatery with her brother, Kreg Alexander.

The restaurant is named after their two grandmothers — on their maternal side, Wilma is remembered for her Southern comfort cooking and retro cat-eye frames, while paternal grandmother Frieda could whip up a perfect dinner party at a moment’s notice. Their legacies marry with a farmhouse atmosphere and vintage family recipes that, as McFall puts it, are mostly homemade and always foodie friendly…”

[Read the full article at palmspringslife.com]