“The Taste of Rancho Mirage offers a chance to try an array of palate-pleasing foodie spots through Aug. 12 while raising much-needed dollars for local charities.

What’s in a name? With his first two restaurants, Willie Rhine incorporated the numerical location into naming the establishments: Eight4Nine with John Paschal and 1501 Uptown Gastropub with Chad Gardner — both in Palm Springs.

When Gardner came knocking again with a restaurant proposition in Rancho Mirage during the midpoint of the pandemic, Rhine saw an opportunity to forge a new direction with the name, Willie’s Modern Fare. “So far, it has paid off nicely,” Rhine says of using his name as a drawing card.

But the real reason? “My other restaurants have numbers (in their name) but 69830 (Highway 111) is simply too long ,” Rhine says, laughing…”

[Read the full article at palmspringslife.com]