“The Palm Springs Gay population is estimated to be more than 50 percent of the annual resident population, making the City of Palm Springs the highest per capita gay population in the United States. It therefore seems perfectly reasonable that the desert would now have a new gay owned and operated, radio station!
KGAY106.5 radio station, is the newest undertaking for Gay Desert Guide owner and veteran broadcaster, Brad Fuhr. When asked what makes KGAY specifically identify as a ‘Gay’ radio station, Fuhr, stated “We chose the call letters because they are catchy originally, but now they take on new meaning because the station is LGBTQ owned and operated. The target audience includes all the letters in our alphabet, plus our straight allies who like to see what we are doing as taste makers in the world.”
Media representation is a powerful tool for shaping cultural understanding of people, places and groups of people like those identifying as lesbian, gay, bisexual, transgender, queer or another non-gender conforming identity…”

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