“One of Kentaro Kameyama’s first tenants of fashion design is storytelling. In order for the pattern, design, and appearance to connect with its audience, the ensemble has to communicate on its own.

That philosophy takes Kameyama back to his musical roots well before he picked up a thread and needle. He grew up in a family of musicians, teachers, and interior designers, and every weekend he would attend a jazz concert or visit a museum.

“Those are kind of like things always my piano teacher told me,” Kameyama says. “When I play Beethoven, it can’t talk, you have to tell story. Don’t just hit notes, tell your story. And I do the same with my fashion kids…”

[Read the full article at palmspringslife.com]