“Heading to the beach this Labor Day weekend? Chances are you’ll see Tommy Bahama-branded chairs, umbrellas and other gear spread out all over the sand.
This tropical kitsch brand, which began in 1992 selling men’s silk Hawaiian shirts and then ventured into far-flung areas like furniture and restaurants, is nearly everywhere by the ocean these days, from Florida to California to New Jersey.
“Tommy Bahama is a lifestyle brand and the beach chair helps reinforce that idea of sun and vacation,” said Edward Yruma, a retail analyst at Piper Sandler, who covers the brand’s owner Oxford Industries (OXM). “You see them all over most major coastal beaches during the summertime…”