“The next three weekends will make a clear connection between the city of Coachella and the home of the largest music festivals in the country.
Coachella and Stagecoach bring together artists, celebrities, locals and tourists from across the world to celebrate live entertainment in the desert. Coachella, particularly, highlights modern art and the inspiration drawn from the desert and mountains that surround the massive performance stages.
Before the music arrived, Coachella was home for years to agricultural farmworkers toiling in the fields. These workers, who continue to provide vital food sources to the desert communities and beyond, built a community that represented family and working-class people. From this community an idea was born: why not call this community together to create art, to represent what it stands for, to renew people’s opinions of this city, and provide perspective of other people’s experiences…”