In 2017, Elijah Hartman became concerned about the growing shortage of accurate and supportive LGBTQ+ media content across the United States. Television, radio, and online media were highlighting an increase in homophobia, discrimination, and hate crimes against LGBTQ+ persons, while engaging in a pattern of stereotyping, misrepresenting, and underrepresenting LGBTQ+ lives in order to gain ratings. Given Elijah’s background as a media producer, his work as a business and intellectual property attorney, his nonprofit experience, and his family connections in broadcasting, Elijah set out to change that by creating the Qchella Media Corporation—the first LGBTQ+ created, directed, and managed nonprofit media corporation.
Elijah ventured to Palm Springs, Calif., to speak with community leaders and businesses, and worked to bring together a robust coalition of LGBTQ+ experts who were willing to help bring Qchella Media to life. As a LGBTQ+ destination, Palm Springs was the perfect place to base this new nonprofit venture and make a difference for the expansive and diverse Coachella Valley LGBTQ+ community. After months of collaboration with community leaders and LGBTQ+ businesses, including Sunnylands Broadcasting, LLC, Gay Desert Guide, and the Desert Business Association, Qchella Media Corporation was formed.
We believe that LGBTQ+ lives are strengthened and affirmed when our stories are told. As a nonprofit corporation, we work to support and foster the diverse voices of our LGBTQ+ community. We are privileged to create a platform that provides a voice to all LGTBQ+ people, and to support the coalition of LGBTQ+ owned and friendly nonprofits, businesses, professionals, and corporations all working promote the health, education, and the strength of our diverse and varied community.